While Minnesota can boast of 10,000 lakes, winters can last an eternity, and summers are thus cherished, businesses in this state do have unique trials in attracting and retaining customers. Outdoor digital signs are emerging as a robust marketing tool that helps companies stand out in this diversified Minnesota landscape-from the hustle and bustle of Minneapolis streets to the soothing shores of Lake Superior. This article will explore just how outdoor digital signage can help Minnesota’s businesses navigate unique climate, regulations, and market dynamics.
The Minnesota Advantage: Benefits of Outdoor Digital Signs
Minnesota’s volatile weather and varied economy make outdoor digital signs a more attractive option for local businesses.
Visibility All Year Long
Automatic brightness adjustments reach long summer days and short winter afternoons. High-contrast screens provide readability in the occurrence of spring and fall rains and even driving snow storms.
Flexibility with Minnesota Markets
Digital content can quickly be updated to accommodate:
- Seasonal promotions (winter gear sales, summer tourism deals)
- Local events (State Fair deals, hockey season specials)
- Weather changes (snow day deals, heat wave deals)
Choosing the Right Digital Sign for Minnesota’s Weather
Outdoor digital signage for the Minnesota climate has to be chosen well with consideration of its possible exposure to the full brunt of harsh winters and warm summers.
LED signs are specifically ideal for Minnesota climatic conditions. As a matter of fact, better legibility during direct sunshine and even snowstorms.
Extreme Temperatures: Withstand -30°F in Winter to 90°F in Summer
Weatherproof Enclosures: Safeguarding Your Investment
A good enclosure is a must. It should have:
- UL-rated self-contained cabinet for all components
- Complies with FCC Part 15 regulations for Class A devices
- Good ventilation systems to prevent overheating during summer.
- Weather-tight seals to prevent Minnesota’s rainfall, snow and ice.
Necessary Understanding of Minnesota’s Signage Regulate
Companies installing outdoor digital signage in Minnesota are always keen to observe local and state regulations.
State-wide Issues
Minnesota Statutes Chapter 173 outlines Minnesota’s state highway outdoor advertising. Digital billboard also has specific brightness and message time requirements and Local ordinances.
Make sure you work with a company that is a digital signage expert that consults with local authorities and understands all regulations on your behalf.
Operating Cost in Minnesota
Operational considerations for Minnesota are very different from other parts of the country. It is critical that the system you choose has been engineered for the wide range of temperatures and sometimes harsh conditions we experience on a regular basis.
ROI by Industry. The ROI in Minnesota differs based on a number of industries, yet most have managed to report:
- Increased foot traffic, especially retail and hospitality industries
- Increases frequency in response to the time-bound offers
- More brand visibility in more competitive markets like the Metro area in the Twin Cities and higher impact for those in greater Minnesota.
Conclusion
The strength of outdoor digital signage lies in reaching the heart of Minnesota’s customers while navigating unique seasonal challenges and standing out in a competitive marketplace.
It requires working with an expert who understands marketing and this technology and who only works with manufacturers that truly stand behind their products. They also need to be a reliable partner who can support you with training and incorporating your marketing messages.
As the various applications for digital signs grow in Minnesota, the creativity with which they will be applied will only continue to multiply.
Through careful planning and understanding of local regulation (and an ally for when you need to push that envelope), we help businesses like yours succeed with your goals and objectives with top-quality outdoor digital signs at affordable prices. We are centrally located in the Land of 10,000 Lakes convenient for any business in Minnesota (and western Wisconsin), ensuring local communication, service, and support.
Contact us now to get a quote on a digital sign for your business in Minnesota.
