Malmborg's Garden Center Outdoor Digital LED Pylon Sign in Rogers MN

Case Study: Malmborg’s Garden Center

The Challenge: A Digital Upgrade with Strict Code Constraints

Troy Lucht, the owner of Malmborg’s Garden Center, approached Minnesota LED Signs to update the property’s long-standing outdoor freestanding sign. The goal was twofold: give the storefront a fresh, modern look and introduce the ability to change marketing messages remotely. Crucially, the new display needed high-resolution capabilities to vibrantly showcase Malmborg’s over 1,300 varieties of plants, vegetables, and everything else you might need or want to beautify your space.

To maximize the existing investment, the project required retrofitting the existing sign’s structural footings and poles with a new 2-sided digital messaging system, a custom light box with their updated branding, while keeping the overall sign face envelope close to the original size.

The Solutions & Technical Hurdles

During our initial Site Study, we uncovered a major roadblock: the City of Rogers’ current sign ordinance prohibited digital displays in Malmborg’s zoning district.

Instead of walking away, Minnesota LED Signs went to work on the zoning front:

• Ordinance Amendment: We collaborated closely with City of Rogers officials to review the restrictions, successfully advocating for a city code amendment to allow digital signage in the district.

• Height Variance: Because the front of the property features dense natural vegetation and seasonal cattails, a standard sign placement would block visibility during the peak warm seasons. We drafted and successfully submitted a height variance application, allowing the new structure to clear the greenery and remain fully visible from the road year-round.

• Installation had to happen on a tight schedule, landing right between their busiest weekends of the year – their Spring Open House and Mother’s Day weekend, “their Superbowl” for the retail side of their business. Through a collaborative effort with Marlborough’s crew making preparations and our installers, the installation was completed without a hitch. The sign was turned on, and the content playlist, which was prepared prior to installation, instantly downloaded from the cloud-based software, and Malborg’s was up and running, promoting Mother’s Day specials!

The Result

By combining technical design expertise with dedicated municipal advocacy, Minnesota LED Signs delivered a modern, high-visibility digital solution that respects the site’s original structure while unlocking entirely new advertising capabilities for Malmborg’s Garden Center.

Minnesota LED Signs, where expertise meets dedication to understanding and fulfilling client visions.

Specialists in dynamic display electronic message centers in Minnesota and Western Wisconsin.

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